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Search Marketing Checklist – First to mention Penguin update in August 2014 although it turned out to be a Panda 4.1 update on 25th September see Search Engine Land

Google Penguin 3.0 from Search Engine Watch

Site Penalty Risks from Quick Sprout

Unnatural links and Penguin recovery Cognitive SEO

Link building from Buzzstream

50 reasons a site is penalised – don’t panic it can recover has a google webmasters guidelines checker.  The http-last-modified test is not one that large sites that rank well in travel seems to use and Hotelclub for example do not use the http-last-modified test. has a good duplicate content checker including an internal site duplicate content checker

Seo by the Sea

SEO for WordPress from Yoast

Backlino – Skyscaper Technique, find content, do it better, reach out to get links from whoever is linking to the content that isnt as good as your new content ranking factors for 2015

Conversion rate optimization for ecommerce sites

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