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Google Trends and Power Search for Keyword and Idea Research

Google.com/Trends is a great place to find popular keywords that customers are searching for or just any topic that people are interested in.

Take this example here comparing Melbourne Hotels, Sydney Hotels and Melbourne Hotel.

Or if you look at this Noosa Hotel example here you will actually see that searches for Noosa Resort Accommodation or Noosa Beach Accommodation are more prevalent than hotel related searches.

More Google Power user search parameters

Google Power User Tips: Query Operators

Operator DescriptionFormat ExampleDescription
filetype:search marketing filetype:docRestrict search results by file type extension
site:google site:sec.govSearch within a site or domain
inurl:inurl:marketingSearch for a word or phrase within the URL
allinurl:allinurl: search marketingSearch for multiple words within the URL
intext:intext:marketingSearch for a word in the main body text
allintext:allintext: search marketingSearch for multiple words within the body text of indexed pages
intitle:intitle:”search marketing”Search for a word or phrase within the page title
allintitle:allintitle: search marketingSearch for multiple words within the page title
inanchor:inanchor:”search marketing”Search for a word or phrase within anchor text
allinanchor:allinanchor: search marketingSearch for multiple words within anchor text
daterange:search marketing daterange:2454833-2454863Restrict search results to pages indexed during the specified range (requires Julian dates)
related:related:www.abc.com/abc.htmlDisplay pages of similar content
info:info:www.abc.com/abc.htmlDisplay info about a page
link:link:www.abc.com/abc.htmlDisplay pages that link to the specified page
cache:cache:www.abc.com/abc.htmlDisplay Google’s cached version of a page
define:define:search marketingDefine a word or phrase
stocks:stocks:googDisplay stock quote and financial info for a specified ticker symbol
phonebook:phonebook: john smith, madison, wi
bill withers
608-555-1212
Display a residential phone directory listing
{area code}212Display location and map of an area code
{street address}123 main, chicago, il
chicago, il
chicago
Display a street map for a specified location
{mathematical expression}35 * 40 * 52
520 miles in kilometers
Do a calculation or measurement conversion

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