From the BlogSubscribe Now

Simple Organic Traffic from Keyword Research

Find keywords with a reasonable number of ads indicating sales value or sales margin is present with highly ranking organic results from sites with relatively low Domain Authority (DA).  Replacing or beating the low DA sites should be easy with the right content.

This assumes advertisers are after conversion and margin and not just wasting their money on irrelevant ads or doing a ‘branding’ exercise where ROI is irrelevant.

Potential tools to use SEMRush for keyword research and Moz for domain authority.

Seth Godin from 2007 – How to spread your ideas

Seth Godin from 2007 – How to spread your ideas

Sliced bread was invented 15 years before it was widely taken up.  The invention of sliced bread was essentially a failure until the idea was spread by advertising.

Customers don’t want email mail they want me-mail – it has to be about ‘me’ or them.

Roger Sharp Digital Tsunami

Roger Shard Chairmain APD, Non-Executive director Webjet – involved with Lastminute.com.au and sale to Wotif.com

Language SEO

A good WordPress language translator as recommend by Neil Patel is Transposh click here.

Mandarin and Spanish are the worlds most popular languages with English 3rd  http://www.alsintl.com/blog/most-common-languages/

Getting the new pages into your sitemap

French version /fr/

Hindi version /hi/

Example language SEO from wego.com header on the arabic version – notice all versions of English are specified en, en-sg, en-au, en-ca etc.

http://www.wego.ae/flights-to/bkk/cheap-flights-to-bangkok

<link rel=”alternatehreflang=”enhref=”http://www.wego.com/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-sghref=”http://www.wego.com.sg/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-auhref=”http://www.wego.com.au/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”idhref=”http://www.wego.co.id/tiket-pesawat-ke/bkk/tiket-murah-ke-bangkok” />
<link rel=”alternatehreflang=”en-inhref=”http://www.wego.co.in/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-myhref=”http://www.wego.com.my/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-phhref=”http://www.wego.com.ph/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-cahref=”http://www.wegotravel.ca/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-gbhref=”http://www.wegotravel.co.uk/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-iehref=”http://www.wego.ie/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”en-nzhref=”http://www.wegotravel.co.nz/flights-to/bkk/cheap-flights-to-bangkok” />
<link rel=”alternatehreflang=”enhref=”http://www.wego.co.za/flights-to/bkk/cheap-flights-to-bangkok” />

Plesk 12

Sometimes on Plesk a login issue causes the left panel of server management links to not appear.   So you have the main screen of subscriptions/web sites appearing only. A simple server restart can usually fix this. Please claims the issue was fixed in v 12.

When installing a new WordPress site manually – due to migration from another server using Duplicator for example, you can rescan for WordPress sites to allow control of the site via Plesk see more here from Plesk FAQ.

Business Models (What to get done and why) and JIRA (How to get it done efficiently)

Business Models (What to get done and why) and JIRA (How to get it done efficiently)

Useful business model template – the Business Model Canvas
https://en.wikipedia.org/wiki/Business_Model_Canvas

And why JIRA? The answer is here http://www.toptal.com/agile/ultimate-introduction-to-agile-project-management

Introduction to JIRA and Agile Project Management

And mocking up a design try this – the ideation phase https://balsamiq.com/products/mockups/

Ideation is also a strength you might be familiar with from the book Strength Finder 2.0 which is similar to the Myers-Briggs Type Identification (MBTI) of personality assessment.

The Agile Manifesto

We are uncovering better ways of developing
software by doing it and helping others do it.
Through this work we have come to value:Individuals and interactions over processes and tools
Working software over comprehensive documentation
Customer collaboration over contract negotiation
Responding to change over following a planThat is, while there is value in the items on
the right, we value the items on the left more.

12 principles of Agile development 

Landing Pages

A site wide header dedicated to promoting the company’s strengths will help explain to visitors landing on any page on your site  why they should do business with you.

http://unbounce.com/landing-page-examples/36-landing-page-designs-critiqued-for-conversion/

A better way to achieve conflict resolution

Typical short term solutions to conflict resolution:

1. Ignore the conflict – can be appropriate if you don’t have all the information available, maybe it appears like a conflict but it’s not, a wait and see approach may be useful here.

2. Giving in – resolves the conflict but next time the giving in party will be expected to give in also, not a long term solution.

3.  Win/lose – power struggle, even if you win you create a loser.

4. Split the difference, neither party really happy both parties a win/lose situation.

A better way to achieve conflict resolution:

5. Win/win co-operation

    • share the problem,
    • uncover actual needs
    • identify creative solutions together which will solve the problem (solutions which don’t include elements of 1 to 4 above)

Dealing with the x-paths in negotiations

Some people desire control by pushing buttons in others to make them act with no empathy for the individual they are targeting.  There is also little concern for what might be socially acceptable but there is awareness of what is socially acceptable so the threats are often done in secret or without being able to be proven.

Acting under a feeling of being threatened is not likely to create the best decision outcomes which is what the x-path wants, this enables them to control the targeted person and the situation.   When possible step back or remove yourself from the situation for enough time to work out what a reasonable person would do – it completely dilutes the power of the x-path in trying to control the situation.

Always launch Chrome in desktop mode (not Windows 8 mode)

Windows 8 is just so frustrating. I have wasted hours trawling the net for fixes that shouldn’t occur in the first place or should be intuitive and easy to repair. Sadly this is not the case with Windows 8 issues. And there are loads of them…

Today’s problem involved launching Chrome in Windows 8 mode. The bottom and right side was cut off and I wasn’t able to get to Chrome settings using the usual keyboard shortcuts (Alt+F or Alt+E or F10). I use a Dell XPS Ultrabook with Dell U2410 second screen.

Chrome in Windows 8 mode

What I want is to always launch Chrome in desktop mode (because it gives me better control options) and never in Windows 8 mode.

Here’s how to do it:

1. Open Notepad. Save the following commands as chrome.reg (not .reg.txt)

Windows Registry Editor Version 5.00

[HKEY_CLASSES_ROOT\ChromeHTML\shell\open\command]
“DelegateExecute”=-

[HKEY_CLASSES_ROOT\Chrome\.exe\shell\open\command]
“DelegateExecute”=-

[HKEY_CLASSES_ROOT\Chrome\.exe\shell\opennewwindow\command]
“DelegateExecute”=-

[HKEY_CLASSES_ROOT\Chrome\.exe\shell\run\command]
“DelegateExecute”=-

Note: You must include Windows Registry Editor Version 5.00 at the top. It won’t work without it.

2. Run the .reg file

3. Accept the UAC (User Account Control) prompt – you know, the one that says “Do you want to allow the following program to make changes to this computer?”

4. Restart your computer

5. Open Chrome. It will still be in Windows 8 mode. Don’t worry, your Registry tweak will work in a jiffy

6. If you’re using a second screen, hit F1 and select PC screen  only

7. Now the shortcuts to get to Chrome settings will work. Either Alt+F or Alt+E or F10

8. Scroll down and select Relaunch Chrome in desktop mode

9. Finished! Now whenever you use Chrome, it will always open on your desktop. Phew!

 

HomeAway Buys Stayz, Priceline to Buy HomeAway?

HomeAway spent USD$198M on Stayz group from Fairfax Digital.

Stayz genereated AUD$25.4M in revenue to June 2013 with 40 staff and claims to generate 550,000 unique monthly visitors to its Stayz, Rentahome, TakeaBreak and YesBookit sites.

33,000 properties are listed with Stayz, generating 430,000 room nights.

Some ratios:

  • Average room nights per property (or per negatively geared holiday house) is 13 nights
  • HomeAway paid 8.5 times revenue for the Stayz business or 16.8 times 2013 earnings
  • The average visitor to the Stayz sites is worth $3.81 in revenue
  • Average revenue per room night is $57

The last ration doesn’t make a lot of sense, if the holiday home owners are getting an average of say $200 per night that represents close to 30% commission or at $300 per night it represents 20% commission to Stayz.  But if all you want is 13 nights to prove to the taxman that its income generating then maybe 30% sounds fair because you don’t really care!