Helpful WordPress Plugins

1. BackupWordPress

Backup is often left until last, which is logical, however it’s pretty simple to do so no excuses not to set it up early.  BackupWordPress will backup database and files on a schedule that you set.  Once installed it’s found under tools / backups.  By default the backups are held on the same server as your WordPress site which doesn’t help if the whole server goes down for whatever reason.  To backup to a cloud service like Dropbox or Google Drive is a paid ‘extension’ to the free plugin, single site or unlimited site options are available.

2. Yoast SEO

Although I can’t help think if everyone is doing exactly the same thing that the SEO results should be the same, but I suppose it’s how you use this tool that matters.

3. P3 Plugin Performance Tester

This is a great idea to see what plugins are using what resources.  Once it’s installed go to Plugins find P3 (developed by GoDaddy) and click scan now / start scan / autoscan and it will crawl and load various pages on your site and work out which plugins are hogging resources and which are efficient and speedy.

4. Sumome Share

Highly rated by users and works well on mobile sites with share buttons shown as floating footer links.  There so many of these share services around, this one seem to work, although it would be good to run P3 above over it to see how long it takes to load.  Another performance issue with these share services is how long it takes a user to actually share a page after they click on the share icon.

5. Welcome Mat

Full screen email subscriber form from Sumome.

6. Co-Schedule

Content scheduler

7. Broken Link Checker

This might be something that Yoast already does but this is a simple tool to check that your sites internal and external links are pointing to valid pages.

Once installed it’s found under tools / broken links.  The links are listed under OK, broken or 404 page error, and redirects 301, 302. It also emails you a copy of the broken links found.

Ticket systems or JIRA and the difference between Resolved and Closed Issues

Any support or customer service or JIRA issue has a requestor or initiator and someone who does the work to resolve the issue or ticket.

Any support or customer service ticket or JIRA issue is opened to start and closed to finished.

The person who completes the task, ticket or issue sets the ticket to resolved.

The person who wanted the work done checks the ticket or issue and sets it to closed.

If the customer or requestor does not check the work it is often set to close automatically after a certain period of time eg 3 days.

So closed is like the final agreement between requestor and resolver that yes it’s done and there is no more to do on that issue.

The flow of most tickets, tasks or issues from open to closed would be:  Open > In progress > Resolved > Closed

Content, Links and Search Ranking Theory Early 2016

Search ranking factors 2016 from Brian Dean of Backlinko – Ahrefs domain authority is a good indicator of ranking.  Links work, https has an influence, schema markup language doesn’t matter much.  Site speed definitely helps ranking, title don’t matter much sticking to one topic and writing a lot about it helps (long form 1,800 characters on average in position #1).

Ahrefs little blue book of link building – 42 page PDF.

19 link building tools

Keyword research finding low competition keywords, usually long tail that involve an intention to buy from the searcher.

Content marketing handbook (5 Dec 2015) 30,000 word verison about how to write about information and make it spread.   As Aaron Swarts mentioned everyone has a voice now but who chooses what gets heard. There is also a 6 page  PDF summary here.

Here is the step-by-step process of creating content using the Skyscraper Technique and what to do when it fails (5 Jan 2016):

  1. Publish a Great Piece of Content
  2. Find Websites in your Niche That Allow Guest Posts
  3. Pitch the Websites on Your Guest Post Idea
  4. Make Publishing the Guest Post Simple
  5. Write the Guest Post and Include Backlinks to Your Content
  6. Follow Up to Make Sure the Post is Published
  7. Respond to Comments and Promote the Guest Post

Actionable SEO tips from 28th June 2016 from Brian Dean Backlinko again.  This was  referred by Cyrus at Moz using Twitter, it appears to be getting pretty incestuos at the top of the ‘SEO advice’ tree Neil Patel, Moz and Brian Dean all referring to each others work regularly.

Simple Organic Traffic from Keyword Research

Find keywords with a reasonable number of ads indicating value  (assuming advertisers are after conversion and margin and not just wasting their money on irrelevant ads which does happen) and relatively low Domain Authority (DA) sites ranking highly.  Replace or beating the low DA sites should be easy with the right content.

Potential tools to use SEMRush for keyword research and Moz for domain authority.

Coding and Testing


  • – many designers (some good some not so good) although expensive compare to
  • – responsive site design test site

Great sites where you can learn things that that have nothing to do with coding:


Search Marketing SEO Resources – Who said content is king when its really links

SEO Resources for your site and your competitors web sites

Once you get something written in English (or whatever language) and it actually has a well defined theme and contains useful facts, that’s the content part done – then its all about links.

  • Keyword research
  • External and internal backlinks
  • Search rankings by keyword
  • Overall search visibility
  • Pay per click (PPC) keyword expenditure

Good SEO resources

When requesting links:

No real need to ask for specific anchor text – as long as landing pages are optimized properly – the anchor text would basically write itself. Use brand name keywords or URL keywords and some generic keywords like “here”, “click here”

If you own the rights to the images on your website you can also look for websites using your images without proper attribution and ask for a link as a form of payment.

Link Building

Search Engine Watch Link Building 404 Pages Link Reclamation

Finding links to pages which no longer exist and throw 404 errors or not found errors

Links which go to pages on your own site that no longer exist (and show a 404 error) could possibly be 301 redirected to a relevant active page (which shows a 200 response)

Links which go to other sites, such as competitor sites which throw 404 errors are opportunities to get a link to your own site by telling that web master that they are pointing links to pages that no longer exist and asking for a link to a relevant page on your own site.

Step 1 is use Open Site Explorer or MajesticSEO or Ahrefs to find a list of top linked pages.  Within that list they may show links which go to 404 pages.

Grab the list of URLs which no longer exist on the competitor site, first check they are in fact 404 errors and where they go (OSE, Majestic and Ahrefs are not perfect databases of links and its worth checking the info) and then enter them individually back into OSE to see which sites point to the pages which are no longer there.

Then use a tool like Buzzstream to ‘reach out’ or send an email to those web masters, tell them about the link to the page that is no longer there and ask for a link to your site.

Pay Per Click PPC

10 common adwords mistakes – or without the blog title optimisation 10 things to check you are doing on your Adwords account


The top 5 regrets of the dying

When planning your life (big call but someone’s gotta do to it) and beginning with the end in mind, consider the top five regrets of the dying:

1. I wish I’d had the courage to live a life true to myself
2. I wish I hadn’t worked so hard
3. I wish I’d had the courage to express my feelings
4. I wish I’d stayed in touch with my friends and
5. I wish I’d let myself be happier

~ Bronnie Ware from her book the top 5 regrets of the dying.