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Machine Learning (Part of AI)

7 Steps of Machine Learning:Gathering data Preparing the data Choosing a model Training Evaluation Hyperparameter tuning Predictionplayground.tensorflow.org … [Read more]

Single Keyword Ad Groups and Adwords Quality Score

The best way to make your ad copy as relevant as possible to the keyword is to have only one keyword in the ad group or a Single Keyword Ad Group (SKAG).    Google's suggestion is to have up to 20 keywords in an ad group all related to one theme.  … [Read more]

Practical Google Analytics Reporting

The Search Console Report in Google Analytics Google Analytics is organised into accounts, properties (web sites, apps) and views.  The initial view created contains all data and is unfiltered.  You can apply filters to the default unfiltered view … [Read more]

Recommended WordPress Plugins

Tried and tested WordPress plugins.A note on performance, to enable compression go to cPanel / Optimise Website and enable compression for all all content.  Test this with Google Page Speed to see if it's effective in improving performance for … [Read more]

Price Guardian for Hotel.com.au and Getaroom.com.au sites

Hotel prices fluctuate, if you find a good price today, what's to say that there won't be a sale on tomorrow with an even better price?  You could look up the price every single day, but who wants to spend the time looking every day for a cheaper … [Read more]

Registering a .uk domain name if located outside the UK

Address for service for a .uk domain must be in the UK.This can be the address of the UK domain registrar if using a UK registrar or the hosting provider if hosting in the UK.More at Nominet.org.uk  … [Read more]

Coding for Kids that is Educational and Entertaining

Most coding for kids apps fail to maintain the child's and parents interest beyond the first 45 minute session.  This is because there are only so many loops and steps you can take before it gets a bit boring.  This is where gamification of coding … [Read more]

Simple Organic Traffic from Keyword Research

Find keywords with a reasonable number of ads indicating sales value or sales margin is present with highly ranking organic results from sites with relatively low Domain Authority (DA).  Replacing or beating the low DA sites should be easy with the … [Read more]

Ticket systems or JIRA and the difference between Resolved and Closed Issues

Any support or customer service or JIRA issue has a requestor or initiator and someone who does the work to resolve the issue or ticket.Any support or customer service ticket or JIRA issue is opened to start and closed to finished.The person … [Read more]

Content, Links and Search Ranking Theory Early 2016

Search ranking factors 2016 from Brian Dean of Backlinko - Ahrefs domain authority is a good indicator of ranking.  Links work, https has an influence, schema markup language doesn't matter much.  Site speed definitely helps ranking, title don't … [Read more]